Functional benefits
Why chicken,
done right.
Most chicken treats on the supermarket shelf are mince, glycerine and “chicken flavour.” Ours is a single fillet, sliced thin and dehydrated low. Same protein source, completely different proposition.
01 — Easy on digestion
Gentle for sensitive guts.
Chicken breast is one of the most digestible animal proteins available — a lean, low-fat muscle meat that's gentle on the stomach. A long-time go-to for fussy tummies, recovery diets, and dogs on lean rotations.
02 — Protein density
Lean fuel, no filler.
Roughly 31g of complete protein per 100g of dehydrated breast — every essential amino acid your dog needs to maintain muscle, heal tissue and support a healthy coat. Because the moisture is removed (not the nutrients), what you feed is a concentrated dose of the good stuff.
03 — Training reward
Small, soft, high-value.
The thin-sliced strips break easily into pea-sized rewards, so you can mark behaviour quickly without overfeeding. Dogs respond strongly to chicken's flavour and aroma — high enough value to break through distractions, low enough in fat to give a hundred times in a session.
04 — B-vitamin rich
Energy and nervous-system support.
Chicken is naturally high in B6, B3 and B12 — vitamins critical for energy metabolism, brain function and red-blood-cell production. Dehydration retains them where high-heat extrusion (used in most kibble and “baked” treats) destroys them.