Iron-rich, protein-dense fuel for working and high-energy dogs. Hand-cut lean beef strips, slow-dehydrated into a satisfying chew that actually delivers — substantial enough to hold attention, lean enough to feed often.
At a glance
The numbers behind the pouch — what you’re feeding, why it matters, and who it’s for.
Protein
100%
Single ingredient — lean beef cuts, nothing else.
Lean rating
Substantial enough to satisfy without tipping into rich territory.
Allergy profile
Moderate
A common allergen for some dogs — well-tolerated by most. Try Roo if your pup reacts to red meat.
Best for
Active
Working dogs, post-exercise recovery, growing puppies, iron-deficient pups.
Functional benefits
Beef is the densest, most satisfying protein in the pantry — the one to reach for when your dog needs real fuel. Hand-cut into lean strips with real texture, dehydrated low to keep the iron and B-vitamins intact.
01 — Iron-dense
Beef is one of the highest natural sources of heme iron — the form of iron dogs absorb most easily. It carries oxygen through the blood, fuels stamina on long walks, and is the first thing to top up in puppies, pregnant or nursing dogs, and seniors slowing down with age.
02 — Protein density
Roughly 36g of complete protein per 100g of dehydrated lean beef — among the highest in the pantry. Every essential amino acid for muscle maintenance, recovery and tissue repair, in a form that's satisfying enough to hold attention through a long training session.
03 — Substantial chew
The slow-dehydrated strips have real texture — dogs work for the bite, which means a treat that holds value longer than a soft snap. Useful for crate training, settle behaviours, or any time you need a reward that lasts more than three seconds.
04 — Mineral-rich
Beef carries the highest natural levels of B12 of any protein in the pantry, plus significant zinc, selenium, and creatine — minerals critical for muscle function, immune response and coat condition. Dehydration preserves them; high-heat processing destroys them.
Inside the pouch
One ingredient on the label means one ingredient in the bag — but that single ingredient is doing a lot of work. Here's what's actually in lean beef strips, and what each nutrient does for your dog.
Values approximate · per 100g of dehydrated product
| Nutrient | Amount & role | Level |
|---|---|---|
| Protein | ~ 36gOne of the densest sources in the pantry — full amino-acid profile for muscle. | High |
| Fat | ~ 8gLean cut — substantial enough to satisfy without tipping into rich territory. | Moderate |
| Iron | Heme IronThe most absorbable form of iron — fuels stamina, oxygen transport and energy. | High |
| B12 | Vitamin B12Highest natural source in the pantry — nervous-system and blood-cell support. | High |
| Zinc | ZincCoat, skin barrier, wound healing, immune response. | High |
| Creatine | CreatineNaturally present in muscle meat — supports strength, recovery and performance. | Moderate |
| Selenium | SeleniumAntioxidant — supports thyroid function and immune response. | Moderate |
Pick the right protein
High protein, high iron — the fuel mix for stamina and recovery. Useful for working breeds, sport dogs, and any pup with serious daily exercise demands.
Iron, zinc, B12 and dense protein — the four nutrients puppies burn through fastest. A solid recovery treat after vaccinations, big play sessions, or growth spurts.
Real texture, real bite — beef strips hold value longer than soft snap treats. Useful for settle work, crate training, or any reward that needs to last.
Beef is a more common allergen for some dogs than poultry. If your pup reacts to red meat, our Roo Strips or Chicken Delights.
How we make it
Every protein in the pantry has its own dehydration profile. Beef has more open muscle structure than poultry — moisture moves out faster, but the strips need careful slicing to keep dehydration even across the batch.
Loaded · 70°C · 8–10 hoursAustralian-sourced lean beef, human-grade. Whole muscle cuts only — no fatty trim, no by-products, no “meat meal.”
Each cut is sliced thin and lengthwise by hand. Uniform thickness is what controls dehydration time — and what gives every strip the same satisfying chew.
Dried at 70°C for 8–12 hours depending on thickness — low enough to preserve heme iron, B-vitamins and creatine, hot enough to be food-safe.
Cooled, weighed and pouched in our Prahran kitchen within hours of dehydration. Sealed without preservatives — fresh batches, never warehoused.
A note on natural variation
Hand-cut, hand-formed, no two pieces alike. Every batch is shaped by hand in our Prahran kitchen, so size, shape and colour will vary slightly from pouch to pouch — and that’s exactly the point. It’s the proof of small-batch.
The source
Every cut that goes into a Beef Strips pouch is Australian-sourced from human-grade suppliers — the same standard a butcher or restaurant would buy at, never the “pet-grade” trim the mass market relies on.
That choice costs more, but it's non-negotiable. Pet-grade ingredients can include slaughterhouse trim, downed animals and meat unfit for human consumption — all legal in Australia, all common in commercial dog treats. We don't go anywhere near it.
Other proteins in the pantry...
